TARGET AUDIENCE

Aspiring and existing professionals in various corporate/business/management and other professional domains

Business Communication students, researchers and teachers

Communication and Soft Skills Trainers

Recruitment/Interview/Placement Training Teams

MODULE DURATION

40-60 hours (self-paced and flexible learning options)

INTRODUCTION

This course focuses on providing an insight into the area of corporate communication which is of contemporary professional relevance. Students are given a through grounding in the essential business communication skills, thus preparing them for the global job market and also enabling them to develop skills required to be corporate communication trainers themselves in the future.

OBJECTIVES

1. To equip students with the necessary know-how about corporate communication.

2. To enable students to apply various techniques and strategies for effective business communication.

LEARNING OUTCOMES

The students should be able to

1. Identify the crucial aspects of corporate communication.

2. Imbibe the required skills to be effective in terms of communication in the corporate / business sector.

MODULE I

ESSENTIALS OF COMMUNICATION

1. Communication: Meaning, Objectives, Types, Functions and Models.

2. Organizational Communication: Process, Types, Media and Networks.

3. Intrapersonal Variables of Communication: Motivation, Perception, Emotion.

4. Interpersonal Variables of Communication: Exchange Theory, Johari Window, Transactional  Analysis.

MODULE II

IMPROVING EFFECTIVENESS IN COMMUNICATION

1. Conquering Communication Barriers: Physical Noise, Semantic Noise, Selective Perception, Distortion and Filtering.

2. Communication Gateways: Interpersonal Trust, Listening, Feedback.

3. Non-Verbal Communication: Various Aspects and Significance.

MODULE III

ORAL COMMUNICATION

1. Listening: Types, Active Listening, Poor Listening, Qualities of a Good Listener.

2. Business Presentations: Features of effective presentations, Presentation Planning, Structure of Presentations, Delivery, Visual Support, Coping with Questions, Coping with Nervousness.

MODULE IV

WRITTEN COMMUNICATION

1. Format of General Business Letters - Direct Request Plan - Good News Plan - Bad News Plan - Persuasive Request Plan - Calling for a Post - Calling for an Interview - Appointment orders - Termination Orders – Enquiries - Cancellation of Orders - Complaints and Adjustments - Sales Letters.

2. Business E-Mail Writing

3. Writing Memos, Circulars and Notices

4. Business Report Writing

5. Business Proposal Writing

UNIT - V

ESSENTIAL CORPORATE SKILLS:

1. Effective Meetings: Preparation; Agenda; Conduct of Meetings; Minutes of Meeting.

2. Business Etiquette: Dress Code, Table Manners, Introductions and Partings, Rules of Conversations (Taboo Topics and Offensive Terms)

3. Interviewing skills: Conducting an Interview - Dos and Dont’s

4. Negotiating skills: Basic Principles – Objectives - Dos and Dont’s

5. Team building: Concept of a Team, Building a strong team, Principles of Team Work

6. Leadership skills: Good Leaders, Decision Making, Problem Solving, Conflict Management.

Note: Each topic in all the above modules will be supplemented by practice exercises, activities and projects.